BOCW — DESIGN NOTES

Brand guides

Design decisions, practical guides and useful questions for your brand. Choose a category or search the whole library.

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Brand guides

1–16 / 16 articles

Blank scope worksheets and deliverable paper stacks of different thicknesses.

Brand guides5 min read

Graphic Design Prices

Compare design budgets through scope rather than output labels

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Letterform studies, smooth and pixelated curve comparison, and metal rule.

Brand guides5 min read

Graphic Design Terms

Understand design vocabulary through decisions and practical examples

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Brand guides5 min read

Brand Building

Planning brand investment around business goals and practical decisions

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Reflection of an olive folded card in a metal mirror beside a blank feedback grid.

Brand guides5 min read

What Is Brand Image?

Assessing designed identity separately from customers' actual perceptions

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Leaflet, square card and presentation booklet sharing an olive band and stone photograph.

Brand guides4 min read

Brand Communication Agency

An agency connecting brand messages with everyday content and touchpoints

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Accordion paper progressing from sketches to ordered visual elements, with a box prototype and graphite pencil.

Brand guides5 min read

How to Create a Brand

A staged brand launch from promise to first touchpoints

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Brand guides4 min read

What Is Rebranding? Logo Changes and Wider Brand Renewal

Choose the scope by the brand problem being solved

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Brand guides3 min read

Visual Hierarchy: Information Order and Emphasis

Make importance and relationships visible through layout

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Handover folder, bound design booklet, drawing tablet and blank task card.

Brand guides4 min read

Graphic Design Software: Photoshop, Illustrator and InDesign

Choose a workflow around outputs and future editing

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Open magazine with an abstract ad layout, trim proof and metal ruler.

Brand guides3 min read

What Is an Infographic? Making Information Understandable

Simplify information without removing context or evidence

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Brand guides4 min read

Creating a Brand Slogan: Meaning, Language and Use

Connect a short phrase to the brand’s genuine offer

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Brand guides4 min read

What Is Typography? Building a Readable Text System

Move from choosing a font to building a readable text system

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Paper cards and connections showing a website's information architecture.

Brand guides4 min read

Choosing Stock Photography: Brand Fit and Usage Review

Select photographs around message, context and permitted use

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Brand guides4 min read

How to Identify a Font from an Image

Identify candidates through letterforms before approving their use

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Brand guides11 min read

Being a Brand

A connected brand system from identity to everyday experience

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An accordion-fold advertising concept storyboard with graphite sketches.

Brand guides4 min read

Launching a New Brand Identity: Employees, Customers and Rollout

Prepare people and touchpoints before announcing the new identity

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into something real.

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Brand guides

Brand guides

Graphic Design Prices

Graphic Design Terms

Brand Building

What Is Brand Image?

Brand Communication Agency

How to Create a Brand

What Is Rebranding? Logo Changes and Wider Brand Renewal

Visual Hierarchy: Information Order and Emphasis

Graphic Design Software: Photoshop, Illustrator and InDesign

What Is an Infographic? Making Information Understandable

Creating a Brand Slogan: Meaning, Language and Use

What Is Typography? Building a Readable Text System

Choosing Stock Photography: Brand Fit and Usage Review

How to Identify a Font from an Image

Being a Brand

Launching a New Brand Identity: Employees, Customers and Rollout

Let’s turn ideasinto something real.

Let’s turn ideas
into something real.