Good design. Better questions. Page 13

Commissioning a Logo: Car Wash

An identity across arrival, service choice and repeat visits

Commissioning a Logo: Vehicle Wrapping Company

Identifying the wrapping studio behind changing vehicle projects

A shared stripe language across paper formats with an olive colour swatch.

Commissioning a Logo: Vehicle Rental Company

Recognisable naming from reservation to key handover

Open identity guideline prototype with proportion diagrams and colour samples.

Commissioning a Logo: Motorcycle Brand

One brand across model names, body graphics and dealer cards

Identity application samples comprising an envelope, box prototype, signage material and booklet.

Commissioning a Logo: Bicycle Brand

Scaling a bicycle name from frame lettering to shop cards

Blank scope worksheets and deliverable paper stacks of different thicknesses.

Commissioning a Logo: Caravan Brand

Separating the maker, model name and interior presentation

Letterform studies, smooth and pixelated curve comparison, and metal rule.

Commissioning a Logo: Boat and Yacht Company

Distinguishing the company, model and individual vessel name

Handover folder, bound design booklet, drawing tablet and blank task card.

Commissioning a Logo: Heavy Equipment Company

A company signature across machines, fleet labels and proposals

Commissioning a Logo: Automotive Components Manufacturer

Identifying the supplier across samples and project documents

Leaflet, square card and presentation booklet sharing an olive band and stone photograph.

Commissioning a Logo: Hotel

Connecting the booked name with the hotel guests arrive at

Accordion paper progressing from sketches to ordered visual elements, with a box prototype and graphite pencil.

Commissioning a Logo: Boutique Hotel

Build a recognisable stay across intimate guest touchpoints

Commissioning a Logo: Guesthouse

Make an independent guesthouse easy to recognise and manage

A design brief folder with empty fields, a layout sketch and a pen.

Commissioning a Logo: Holiday Resort

Define the master identity across a complex holiday property

Commissioning a Logo: Bungalow Accommodation Business

Give nature accommodation an identity beyond the cabin silhouette

Commissioning a Logo: Camping and Glamping Business

Test an outdoor accommodation identity where guests actually use it

Commissioning a Logo: Travel Agency

Keep the agency identifiable among the trips it sells

Commissioning a Logo: Tour Operator

Build a signature that supports tour families and distributors

Commissioning a Logo: Airport Transfer Company

Connect the meeting board, vehicle and reservation conversation

Commissioning a Logo: Marina Business

Define the marina identity from the waterfront to booking screens

Commissioning a Logo: Wedding and Event Venue

Separate the venue identity from each customer's celebration

Commissioning a Logo: Event Production Company

Distinguish the producer signature from the client's event identity

Commissioning a Logo: Software Company

Separate the company name from products and interface elements

Commissioning a Logo: Mobile Application

Commission the app icon and product name together

Commissioning a Logo: AI Company

Represent the actual offer rather than an unproven technology claim