BOCW — BİLAL ÖZ CREATIVE WORKS
Brand identity pricing: shaped around your needs.
Brand identity design pricing is more than a logo fee. The visual system, number of applications and deliverables are considered together.
The scope behind brand identity pricing.
- Logo: retaining, updating or creating a new logo.
- Visual system: colour palette, typography, visual language and usage rules.
- Applications: business cards, stationery, presentations, social media and other touchpoints.
- Guidelines and delivery: the extent of usage guidelines, files and adaptations.
Define the applications at the start.
A single business’s core identity needs may differ from those of a brand with a product range, branches or several markets. The materials, sizes, languages and adaptations required all affect the scope of a quote.
An identity can also be implemented in stages: first the core brand system, then the agreed print and digital applications. Project priorities should be shared during the brief.
Separate design fees from production costs.
Brand identity design is separate from printing, signage production, packaging production or physical installation. When comparing quotes, check which design, delivery and production services are included.
To establish the brand identity fee for your project, share your existing identity, required applications and goals in the quote form.
Frequently asked questions
What does a brand identity package include?
The scope is defined around the brand’s needs. The project quote should clearly state which logo, colour, typography, guidelines and applications are included.
Does an existing logo affect brand identity pricing?
The usability of the existing logo and the condition of its files can affect the scope. Whether to retain, refresh or redesign it is assessed at the start.
Are printing and signage production included?
That depends on the quote’s scope. Design, production, materials and installation costs should be considered as separate items.
How is a brand identity quote prepared?
The brand’s goals, existing identity, applications and delivery needs are clarified. Select the relevant service in the quote form and share your project details.
