BOCW — BİLAL ÖZ CREATIVE WORKS
Brand identity design for a consistent brand.
Brand identity is the visual system that gives a brand a consistent character across different environments. We design logos, colour, typography and applications as one coherent whole.
What does brand identity include?
Depending on the needs, the project defines a logo system, colour palette, typography, visual language and usage rules. These foundations can extend to business cards, stationery, presentations, social media, packaging and signage.
Not every project needs the same number of applications. We consider the needs of a new business differently from those of a brand with multiple products, locations and channels.
One visual language, many touchpoints.
- Core identity: logo, colours, typography and visual approach.
- Usage rules: guidelines that support consistent application of the brand.
- Print applications: stationery and communication materials according to the project scope.
- Digital applications: brand-appropriate layouts for the agreed channels.
Considering design and production together.
An identity needs to work on screen and in physical applications. Size, materials and context inform the design decisions. Additional needs such as printing, signage, packaging or a website can be scoped separately from the identity design quote.
Frequently asked questions
Is logo design the same as brand identity?
A logo is part of brand identity. Brand identity is a broader system that also includes colour, typography, usage rules and applications.
How long does brand identity design take?
Timing depends on the number of applications, brand research and review stages. Share your requirements and target date in the brief; the schedule is agreed alongside the scope.
Can a brand identity be built around an existing logo?
We can assess the existing logo and files to determine whether to retain or update the logo. The colour, typography and application system is then scoped accordingly.
