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A logo quotation based on one olive oil bottle may not represent the full set of surfaces used by an olive and olive oil brand. Table-product jars, oil bottles and tins have different proportions. The identity’s recognition across them, the naming of ranges and the packages required initially should be agreed explicitly. The producer name and product brand may also differ. Reading how the proposal handles those names and surfaces provides more useful information than judging the fee solely through the illustration of an olive branch.

Quick answer

The logo fee should reflect naming exploration, the relationship with the producer and selected package applications. Bottle labels, tin surfaces and table-product jars can be separate outputs. Variety and language adaptations, photography, gift boxes and printing need their own descriptions. One bottle presentation does not establish that the complete product family is finished within the same fee.

Define the levels occupied by producer and range names

A producer surname may lead the brand or appear as a smaller supporting line beside an independent product name. These choices can create different naming and hierarchy investigations. State which names remain and which should be developed. If table products and oils are intended to share one structure, assess two representative examples together. Clarify whether independent logos are required for the product families. Undecided future range names should not be assumed to fall within unlimited exploration under the initial proposal.

Count bottle, tin and jar artwork separately

When package forms change, the surrounding information and placement proportions can change too. Supply actual manufacturer drawings and label boundaries. One bottle and one tin may be selected for exploration without including artwork for every dimension and variety. In a hypothetical first stage, two contrasting surfaces can test how the identifier relates to a compact label and a larger area. Package supply, printing and samples create separate expenses. The delivery list should identify which outputs are actually ready for implementation rather than only shown illustratively.

Do not infer product qualities from the graphic style

Colours and drawings on a bottle do not constitute evidence of product characteristics. The authorised company team should supply production stories and specialist wording. Designers arranging those inputs should not originate unsupported claims. Ask whether writing brand copy is separate from visual identity exploration. Supplying approved label wording early allows representative information density to be tested. Long additions after visual approval can alter the composition, making separate owners for content sign-off and design approval useful within the project.

Price special boxes and gift sets as defined options

A gift box carrying two bottles is a different packaging task from completing their labels. Do not expect production artwork before dimensions, cutting drawings and contents are known. Count an insert card, ribbon or outer sleeve if their design is required. Distinguish photography from representative box visualisations. Special presentations unnecessary for initial sales may be deferred. Showing them as separate options prevents the principal identity budget from being expanded ambiguously by every possible future idea for presenting the products.

Request the adaptations needed by each sales channel

Shop shelves, online product images and commercial buyer documents show the brand at different scales. Identify the graphics prepared by the initial proposal. An ecommerce cover design is not equivalent to building a shop or photographing every product. Where another language is needed, translation and placement of approved text should be considered separately. Receiving master identity files and completed package applications as distinct groups helps distinguish an adaptation from fresh exploration when another product or dimension is added later.

Key takeaways

  • Explain the hierarchy between the producer name and product brand before quotation.
  • Identify bottle, tin and jar applications through separate file counts.
  • List gift sets, photography and language requirements as explicit options.

Frequently asked questions

Are separate logos needed for olives and olive oil?

Product differentiation can be established beneath one brand, or independent brands may be requested. Consider the names and commercial objectives together. Clarify whether the proposal covers one principal identity or two independent investigations.

Is the bottle label included in the logo fee?

Consider it included only where the actual bottle and artwork dimensions are specified. Showing the logo on a bottle and completing a label against the manufacturer’s drawing are different deliverables.

Does online selling require additional design work?

Product imagery and sales-page arrangements can create further requirements. Identity handover is different from setting up an online shop. Share the graphic counts and actual placement areas of the intended platform before requesting the proposal.