Corporate Identity Design in Istanbul: Coordinate offices, sales channels and producers around one identity

Identify what being in the same city helps you decide

An in-person meeting may help discuss shared decisions or inspect printed examples. Give each meeting a purpose. A brand direction discussion and a production sample review require different preparation and participants. Describe where a physical meeting helps rather than choosing solely through proximity.

Content changes and file comments can also be handled remotely. Recording decisions and open questions afterwards helps everyone continue with the same information, whatever meeting format is used. Clear coordination matters across both settings.

Connect sales channels without forcing identical layouts

Imagine a hypothetical Istanbul business with a showroom and a business sales team. A showroom price card communicates briefly, while a sales presentation may compare products. They need related colour, typography and information priorities, rather than the same layout.

If Turkish and English are used, test both with actual copy. A heading short in one language can be longer in the other. Discussing language and content conditions early helps identify constraints before they affect the whole template set. Channel needs belong in the initial brief.

Make internal approval owners visible

Management may focus on character, sales on presentation use and operations on application conditions. Appoint a decision owner to bring these views together. Meetings can invite several perspectives, but feedback sent to the design team should be coherent and actionable.

Record content checks separately from visual approval. Correcting an address differs from changing the photographic direction. State which deliverables a decision affects, especially when several stakeholders are involved. This makes dependencies clearer and reduces repeated discussion of settled points.

Include physical examples in the decision

For signage, cards, packaging or textile applications, make conditions concrete. Add dimensions, existing surfaces, material expectations and producer information to the starting package. Discuss with the producer how a digitally approved appearance will be translated to particular materials.

If a sample review is needed, identify who prepares it, where it is assessed and which decisions are expected. Design coordination does not automatically include fabrication or installation. The proposal should make these responsibilities clear so local access supports an agreed scope.

Prepare a focused package for a Levent discussion

BOCW's Istanbul address is Talatpaşa Cad. No: 130 Kat: 3-304, Levent / İstanbul. Arrange the discussion through direct contact and bring representative examples. A focused selection illustrating priority problems is more useful than presenting every historical file.

• The current logo and frequently used documents.
• Digital visuals or representative screen examples.
• Dimensions and materials for physical applications.
• Touchpoints to update in the first phase.
• Decision owners and the teams supplying content.

Plan rollout across local applications

The new website identity and a replacement sign may not launch together. Identify what updates first and which files apply during the transition. Organise current assets into an accessible package for the company and relevant suppliers.

Meeting in Istanbul can support this coordination, while the identity's continuing usefulness depends on clear rules and responsibilities. Reviewing new content prepared by employees after the first applications can reveal missing templates or instructions. This helps connect the initial design project with everyday operation.