In this article
Logo and corporate identity packages can contain very different work despite having similar names. One proposal may cover a logo and a business card, while another includes research, a visual system, document templates and usage guidance. Comparing the final fees therefore starts with comparing what will actually be delivered. This article focuses on budgeting for both services within one commission, rather than pricing a standalone logo or applying an identity around an existing mark. The aim is to make the boundaries of the purchase clear.
Quick answer
Logo and corporate identity pricing depends on research, logo development, the number and complexity of applications, revisions, delivery files and usage guidance. Review each deliverable separately when assessing a combined proposal. Distinguish design from printing, fabrication and installation. Without a defined project scope, a single package price should not be treated as a rate that applies to every brand.
Where does the combined scope begin?
Logo development creates the identifying mark; corporate identity builds a wider system of colour, typography, layouts and applications around it. Commissioning both through one team can allow research and decisions to be shared. It does not mean every provider offers an automatic discount or includes every possible application.
The proposal should state whether a new logo will be created, an existing mark will be refined, and which identity applications will follow. Our Logo and Corporate Identity Design article explains their design relationship. For a pricing discussion, that relationship needs to become an explicit delivery list.
Turn the package name into a delivery list
Labels such as starter, professional or complete are not enough for a fair comparison. Specify quantities, languages, surfaces and file needs for each task. Designing one business card layout is different from adapting it for numerous employees. Similarly, a presentation cover and an editable slide template are different deliverables.
| Work item | Scope to define | Comparison question |
|---|---|---|
| Logo development | Research, design directions and approvals | New design or refinement of an existing mark? |
| Identity system | Colour, typography and layout principles | Usage rules or only example visuals? |
| Applications | Cards, documents, folders and digital templates | How many versions, users or languages? |
| Guidance and handover | Usage notes and required files | Are editable sources and instructions included? |
Identify additional work affecting the total budget
Do not assume that design and physical production share one fee. A business card design does not automatically include paper, print quantity, special finishing or shipping. Preparing a sign layout is also different from fabricating and installing the sign. Establish which supplier will handle each stage.
If photography, copywriting, translation or paid font and image licences are required, ask who will arrange and pay for them. These are not necessary for every project. Identifying the relevant items reduces unexpected additions after the initial proposal. The quotation should also state its validity period, tax information and payment stages.
Do not judge different businesses through the same package
A hypothetical new consultancy may initially need a logo, business card, quotation document and email signature. A business with several branches might also require environmental graphics, branch naming arrangements, staff templates and a transition plan. These are illustrative scenarios, not reports of actual clients or evidence of a specific price level.
Prioritise the applications needed at launch. Work that can wait can be assigned to a later phase. Rather than reducing research or delivery quality in an undefined way, discuss which applications belong in each stage. This allows an initial package to be planned as part of a system that can expand later.
Read revisions and approvals alongside the fee
Ask how many design directions are included and what counts as a revision. Adjusting colour or layout within a selected direction is different from requesting an entirely new direction after approval. A change to the brand name, another language or extra applications can also affect the agreed scope.
Collect internal feedback through one project contact and identify who approves each stage. This makes delays and repeated work easier to manage. The timetable includes more than the designer's production time: content preparation and internal approvals also matter. Agree how additional work will change both the fee and schedule before it begins.
What should you share when asking BOCW for a proposal?
Provide the brand name, business activity, existing logo status and first applications. Share a short list of documents and materials you need; there is no need to guess technical formats you do not know. Explain the number of employees or branches requiring adaptations and any language requirements. Describe which application makes the target date important.
You can use BOCW's quote form to discuss a combined logo and corporate identity commission. This article does not publish a fixed BOCW price list; a proposal should reflect the project scope. Before deciding, check that deliverables, revisions, additional work, files and payment arrangements are clearly recorded together.
Key takeaways
- Compare packages against the same delivery list rather than their names.
- Separate design fees from printing, fabrication, licensing and installation costs.
- Plan the budget by distinguishing priority applications from later phases.
Frequently asked questions
Is commissioning logo and identity design together cheaper?
Shared research and decisions can help plan related work, but a discount is not guaranteed. Check whether combined and separate proposals include the same deliverables. Compare scope alongside the final price.
What should a logo and corporate identity package include?
It depends on the business. Define logo development, colour and typography, priority applications, usage guidance and required files individually. Do not assume that cards, folders or presentation templates are included because of a package name.
Does the package price include printing and signage production?
Only if the proposal explicitly includes them. Design, printing, fabrication, installation and shipping may be separate services. Confirm quantities, materials, delivery location and the responsible supplier in writing.
Do I need a complete package if I already have a logo?
Not necessarily. First review the existing files and whether the mark will be retained. An identity system and applications may be scoped separately, with any required logo refinements listed explicitly.
