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A hypothetical food gift box brand in Edirne should decide whether it is buying an identity or a complete sales package. A logo shown on a box mockup differs from artwork applied to an approved cutting template. Write that distinction before comparing prices.

Quick answer

Compare research, development, revisions, file rights and useful identity rules. Sleeves, inserts, contents lists, photography and printing may be additional work. Ask candidates to address the same deliverables and assumptions rather than relying on an invented price range.

Define the identity core

Confirm the name, any existing features to retain and the relationship among box themes. Specify the wordmark, symbol, single colour version and guide. Ask how the chosen direction will develop and when it will be approved. A basic artwork delivery and a small identity system are different offers, even when both are called a logo package.

Specify the packaging geometry

Lids, sides, sleeves and inserts can require separate layouts. Identify who supplies the cutting template and verifies measurements. Replacing a contents card differs from developing artwork for a new box size. State whether every variant needs finished production files or whether staff will adapt an editable template. This matters more to design scope than print quantity alone.

List content and images

The business should approve product names, supplier details, gift wording and contents lists. Writing, translation or specialist checking must be named if required. A photo shoot differs from editing supplied photographs. Presentation imagery does not automatically include commercial usage rights. Confirm the source and rights of real sales images before relying on them.

Explain revision stages

Direction selection, package layout and content checking can be separate approval points. Ask which revision rounds apply where. Consolidate partner, product and manufacturer feedback. A changed box selection may affect photographs and layout as well as text, so agree how such changes become additional scope before they occur.

Separate manufacturing

Board, printing, cutting, foil, samples and shipping are physical costs. If the designer coordinates the manufacturer, define that service. Record sample review and repeat-proof responsibilities. Check which editable masters and production files will be delivered. Relate payments to tangible results such as direction approval, packaging application and accepted files.

Key takeaways

  • Distinguish mockups from production artwork.
  • Assess size and content changes separately.
  • Clarify image rights and physical production costs.

Frequently asked questions

Does box quantity determine logo cost?

Not by itself. Print quantity affects manufacturing; new sizes and layouts more directly affect design scope.

Does a standard box remove packaging work?

It may simplify geometry, but content, placement and production preparation still require assessment.

Should gift messages be editable?

For frequent changes, an agreed editable field can help. Specify software, length limits and printing method.