In this article

A fictional knitwear workshop in Bitlis wants a logo, woven labels, packaging cards and possible embroidery. These are connected needs but different services. Comparing logo prices becomes easier when permanent identity development is separated from preparing each application and manufacturing the physical pieces. No local price average is assumed here.

Quick answer

Request the same core brief from each candidate. Compare usable files, decision stages and revision limits, with samples, licences and later adaptations shown separately.

Describe the identity service

A readable name, supporting mark and monochrome versions may form the core. Ask how many approaches will be shown and how the selected direction will be developed. Distinguish an illustrative label mockup from a production file. Confirm vectors, transparent images and guidance. Many presentation pictures do not replace correctly prepared everyday assets.

Count label and card work

Specify whether labels use one size or several formats. Hanging tags, package cards and product descriptions may require separate layouts. Assign changing copy and content entry. If staff need editable templates, name the software. Product quantity does not automatically equal design quantity: repeated production differs from another size or content adaptation.

Assign embroidery preparation

Sending a vector to an applicator may not complete embroidery-specific preparation. State who prepares the production file, orders the sample and corrects problems. The applicator’s work can be separate from design fees. If embroidery comes later, phase it accordingly while discussing early whether the identity may need an approved simplified version.

Define revisions and rights

Spacing changes, a replacement name and a new symbol are different requests. Agree feedback rounds and authorisation for extra work. Use one consolidated contact. Request written font, third-party artwork and usage-right information. Ask separately about legal research. Clarify the workshop’s ability to send approved assets to different production suppliers.

Expose production costs

Woven labels, printed cards, samples, shipping and garment application may fall outside the design service. Manufacturing quantity changes need not change identity fees. Compare payment stages, formats, support and acceptance together. The useful result is a readable label with files the supplier can use, plus a clear account of remaining production responsibilities.

Key takeaways

  • Separate identity development from woven-label and embroidery manufacturing.
  • Distinguish repeat production from artwork adaptation.
  • Assign sampling and application responsibilities while budgeting.

Frequently asked questions

Does every garment need another design fee?

Not when the same approved assets work. Different sizes, content or application methods can require adaptation.

Should embroidery files be included?

Only when agreed, with format, preparer, sampling and correction limits specified.

Can sampling be omitted?

Consider the small, material-dependent use. State whether samples and repeat trials are included before comparing proposals.